Who Can Benefit Commercially From Using Immersive Technology

Whilst we navigate these strangest of times, some areas of technology are making a real impact.

For example, with lockdowns and long-term social distancing, all businesses need to find innovative ways to develop and grow.

Moreover, they need to keep moving forward but at the same time, keeping everyone safe is paramount. 

MARKETING TOOL

Using immersive technology is a great way to help businesses develop and diversify.

Whilst it’s evident the coronavirus pandemic is making life very difficult, those who can find practical ways to market themselves will succeed.

Immersive technologies are able to help businesses communicate and engage with customers.

Although in the past, Virtual Reality and Augmented Reality were seen as a bit gimmicky, they are now being taken very seriously. 

ESTATE AGENCIES

Estates agencies have had to adapt to the reduction in face to face communications quickly.

As such, they have needed to reduce the number of property viewings. For example, it has become more important than ever to limit physical viewings to those seriously interested. However, even those in a position to move might be reluctant to view in person.

Consequently, using Augmented Reality (AR) is revolutionising the way people view properties.

Equally useful for those living further away, it’s a great way to shortlist any properties you really want to see.

We covered this topic in further detail in our blog: How to Use Immersive Technologies to Engage Property Customers During COVID-19 

Student using Virtual reality to learn about engineering

TRAINING COMPANIES

The uses for both AR and Virtual Reality (VR) are vast in terms of education, learning and development.

For example, any sort of simulated working environment in which to train brings great benefit.

Whilst this type of hands-on virtual training is fantastic professionally, it’s also useful for University students too. For instance, those studying engineering or manufacturing can collaborate virtually and even work on practical experiments and 3D modelling.

Similarly, bringing a gaming type of concept into training means the potential for greater engagement from those involved is huge.

MOTOR INDUSTRY

Virtual reality is proving very successful in the motor industry with companies using VR to build simulations.

Although the customer experience of viewing a car in a showroom can’t be emulated in full, VR comes pretty close.

As such, from the comfort of your own home you can get a real sense of your car of choice.

RETAIL AND BEAUTY

The retail industry too is getting on board with immersive technology.

For example, AR applications are on the increase and able to provide an attractive try-before-you-buy experience.

The concept lends itself to all sorts of retail areas including fashion and furniture and is a great sales tool.

Whilst AR fitting rooms allow you to try on items together, you can even find the perfect shade of lipstick or foundation at the same time. The possibilities are endless!

To learn more, and find out how we can help you, please feel free to get in touch.
This blog was produced in collaboration with the LinkedIn Management Services of Cross Productions and Oxford Taxi Service from the Oxford Minibus Company.

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